Style Scout: U.S. Open of Surfing
The sun wasn't the only bright thing on the sand at Huntington Beach. (Adam Tschorn and Booth Moore)
Image 2 of 5
( Wally Skalij / Los Angeles Times )
Many of the latter bobbed through the throngs in a blaze of orange thanks to the branding mojo of Nike 6.0, which has co-opted the color as its signature and was handing out swooshed trucker caps and handkerchiefs to the masses. The 6, by the way, represents the sub-brands six-sport focus: surf, snowboard, BMX, motocross, wake-boarding and free ski.
Patrik Haley, 16, of Long Beach shows off his neon Billabong board shorts.