In Las Vegas, their names are tossed around like dice. And that's no accident.
For Las Vegas nightclubs, the visible presence of celebrities — either through paid appearances or non-scheduled sightings — is crucial to maintaining a public profile and establishing prestige. Those images of famous faces partying in high-end clubs — on the Web, in tabloid magazines and on TV shows like "E! News" — may look like happenstance. But, actually, those shots are central to club marketing.
Las Vegas celebrity appearances run the gamut. Singer
Kim Kardashian rang in both 2011 and 2012 at TAO at the Venetian. “True Blood” actor
In fact, the Vegas club scene has even helped create an entirely new breed of celebrity.
"More than ever, deejays have become modern-day rock stars in their own right and can draw huge crowds of fans," said Jason Strauss, partner at LAVO at the Palazzo and Marquee at the Cosmopolitan.