What does the 2008 movie "Definitely, Maybe" have in common with recent indie films "Hello I Must Be Going" and "Rid of Me"? All are playing on a sense of unearned familiarity among music fans in a savvy twist of marketing. Are Oasis fans likely to fall in love with a Ryan Reynolds rom-com? No more than Phil Collins or PJ Harvey fans will necessarily relate to the latter two examples, which odds are sound much better on paper.
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