In the Internet era, pop culture topics seemingly exist on two settings: invisible or inescapable. The latest beneficiary is Psy, the amusingly self-effacing Korean rapper behind "Gangnam Style," a techno-pop trifle/dance craze that went from YouTube to "Saturday Night Live" in roughly five minutes. Now that Psy has signed a record deal, you have to wonder which catchy phenoms his career will mirror most: Baha Men or Los del Río?
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