Baring it all for new threads

New Yorker Carl Henry, 21,left, has no problem with the chilly morning on the Third Street Promenade in Santa Monica, while Encino resident Tim Anderson-MacDonald, 22, right, tries to stay warm as they wait for the opening of Desigual. Spanish apparel company Desigual held an undie party at its Santa Monica location Tuesday morning, allowing the first 100 people dressed in only their skivvies a one-hour shopping spree for a free two-piece Desigual outfit. (Al Seib/Los Angeles Times)

March 18, 2014 11:23 AM PT

Veronica Delatorre, 34, center, with her friends Marla Verdugo, 32, left, and Theresa Fulton, 33, right, are the first in line arriving at 9 p.m. Monday to wait in line to be among the first 100 people allowed into the Desigual clothing store in Santa Monica’s Third Street Promenade. (Al Seib/Los Angeles Times)

Jose Hernandez, 20, left, and Victor Go, 20, right, send text messages as they wait in line to be among the first 100 people allowed into the Desigual clothing store. (Al Seib/Los Angeles Times)

Ryan Kuperman, 23, from Sherman Oaks celebrates as he finds out he is No. 100 in line at Desigual clothing store at Santa Monica’s Third Street Promenade. The first 100 people dressed in only their skivvies won a one-hour shopping spree for a free two-piece Desigual outfit. (Al Seib/Los Angeles Times)

100 underwear-clad participants rush for the front door at 9:03 a.m. after waiting in line to be allowed into the Desigual clothing store at Santa Monica’s Third Street Promenade. (Al Seib/Los Angeles Times)

Kristin Yamaka, 26, of Long Beach tries to find the right coat as 100 underwear-clad participants rushed into the Desigual clothing store after doors opened at 9:03 a.m. Tuesday. (Al Seib/Los Angeles Times)