Rumsfeld memos reveal musings

In a series of internal musings and memos to his staff, then-Defense Secretary Donald H. Rumsfeld wrote of the need to “keep elevating the threat,” “link Iraq to Iran” and develop “bumper sticker statements” to rally public support for an increasingly unpopular war.

The memos, often referred to as “snowflakes,” shed light on Rumsfeld’s brusque management style and on his efforts to address key challenges during his tenure as Pentagon chief. Spanning from 2002, a year after he took office, to shortly after his resignation following the 2006 congressional elections, a sampling of his trademark missives obtained Wednesday reveals a Defense chief disdainful of media criticism and driven to reshape public opinion of the Iraq war.

Rumsfeld produced 20 to 60 snowflakes a day and regularly poured out his thoughts in writing as the basis for developing policy, aides said. The memos are not classified but are marked “for official use only.”

In a 2004 memo on the deteriorating situation in Iraq, Rumsfeld concluded that the challenges there were “not unusual.” Pessimistic news reports -- “our publics risk falling prey to the argument that all is lost” -- simply result from the wrong standards being applied, he wrote in one of the memos obtained by the Washington Post.

Under siege in April 2006, when a series of retired generals denounced him and called for his resignation in newspaper op-ed pieces, Rumsfeld produced a memo after a conference call with military analysts. “Talk about Somalia, the Philippines, etc. Make the American people realize they are surrounded in the world by violent extremists,” he wrote.

People will “rally” to sacrifice, he noted after the meeting. “They are looking for leadership. Sacrifice (equals) Victory.”