Mapping the Mind
Scientists explore the creation of beliefs and behavior in the synapses of the brain.
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Scientists find evidence of a perpetual evolutionary battle in the mind. The process, they suspect, is the key to individuality.
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Smart children have a different rhythm in their heads — a seesaw pattern of growth that lags years behind other young people — say government scientists who mapped the brains of hundreds of children.
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Sandra Witelson had studied scores of brains looking for gender differences. Then she found one that made a difference: Einstein’s.
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Economic theory goes only so far in explaining why people buy, sell, save or trust. Scientists are looking inside the mind for answers.
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Researchers scan for insight into how marketing may brand the brain’s preference for products and politicians.
