Los Angeles, CA – January 3, 2007 -- The Envelope, the entertainment awards insider from the Los Angeles Times, today launched The Road To Gold, the ultimate online Grammy, Golden Globe and Oscar pool that promises to draw both entertainment industry execs and enthusiasts alike.
The Road To Gold is a fun, hip way for all to test their "insider" knowledge and join the drumroll and excitement of the award season countdown. Participants can fill out a ballot to vote for their favorite movie, TV and music nominees by logging onto www.theenvelope.com and clicking on The Road To Gold game, as well as re-visit the site to compare their picks with tens of thousands other fans throughout the world as the weeks progress. In addition, The Road To Gold private pools can be created with friends, family or coworkers and The Envelope will track each ballot and post the final results.
"The Road to Gold offers an easy interactive alternative to those Oscar, Grammy and Golden Globes office pools that are a staple of awards season for industry insiders as well as entertainment fans," said Scott Robson, executive producer of The Envelope. "Not only will players be able to test their awards mettle against friends and coworkers, they'll also be able to see how their picks stack up against all other Road to Gold participants--and ultimately how they fare against actual award voters."


The Road To Gold Grammys and Golden Globes pools launched today, will be joined by an Oscar-oriented game once the Academy Awards nominations have been announced on January 23rd.


The Envelope is the quintessential awards resource, offering fresh topical coverage of contending films, music and personalities, along with the inherent festivities, fashions, parties, politicking and odds-making, all of which gives The Road To Gold participants a chance to track the buzz on contenders and make changes to their picks accordingly.


Online, The Envelope (www.theenvelope.com) has a growing reputation for breaking exclusive news stories and providing insight into all that happens behind-the-scenes with in-depth reporting, photo galleries, audio and video podcasts, lists, forums, polls, expert roundtables, archives and analysis of awards.
The Envelope print series, a content-rich 11-week supplement in the Los Angeles Times, looks at each of the major awards categories, from best actor and best director to the creative disciplines of special effects and animation. Each edition will offer a lineup of regular features, including "The Corner Office," James Bates' high-powered chats with Hollywood movers and shakers; the Buzzmeter; Tom O'Neil's "In Contention" wrap-up; Elizabeth Snead on the red carpet fashion and celebrity party scene; and news and analysis from entertainment reporter John Horn and Big Picture columnist Patrick Goldstein.


# # #


About the Los Angeles Times
The Pulitzer Prize-winning Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of nearly 2.2 million and about 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates - including latimes.com, The Envelope, Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News - are read by approximately 8.1 million or 62 percent of all adults in the Southern California marketplace every week.


The Los Angeles Times, which this year marks its 125th anniversary covering Southern California, is part of Tribune Company (NYSE: TRB), one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter.


MMEDIA CONTACTS:


Tracy Mallozzi
The Rose Group
(310) 280-3719
tracy@therosegrp.com


Stephan Pechdimaldji, Los Angeles Times
(213) 237-4791
stephan.pechdimaldji@latimes.com