From a marketing perspective, the NFL has lucked into a good scenario.
Fans expected to pack London’s Twickenham Stadium on Sunday will see a Rams team that leads the league in scoring against a Cardinals team that features future Hall of Famers Adrian Peterson and Larry Fitzgerald.
One of the reasons NFL Europe didn’t survive is because football fans across the pond became increasingly discriminating as the years passed. They wanted to see the sport played at the highest level, so a second-tier version didn’t cut it.
For the last decade, the NFL has been playing regular-season games in London, with the 20th of those taking place Sunday when the Rams play Arizona at Twickenham Stadium.
Although the London games have never pitted two teams with winning records, this one comes close. The Rams are 4-2, and the Cardinals are 3-3. More important, it’s a critical game in the NFC West, with Los Angeles looking to hold onto its division lead, and the Cardinals determined to build momentum with just-acquired running back Adrian Peterson.