Arts and Culture

A slowly expanding festival of music merch pops up at Hollywood & Highland

A slowly expanding festival of music merch pops up at Hollywood & Highland

A monthlong pop-up shop that opened its doors at the northwest corner of Hollywood Boulevard and Highland Avenue on Friday – the same day the Rolling Stones released their first studio album in a decade – is adding a touch of festival flair to the music merchandise business.

The 17,000 square feet of prime real estate dubbed Wear. Music.in the Hollywood & Highland shopping center – until recently home to a multistory Gap store – has been temporarily commandeered by two Universal Music Group properties; the Interscope Records label and the global music merchandising company Bravado, which aim to put all manner of wearable goods flowing from...

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