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Jonathan Safran Foer brings literature to Chipotle Cups (really)
Jonathan Safran Foer brings literature to Chipotle Cups (really)

Here's how the story goes: Novelist Jonathan Safran Foer found himself at Chipotle with nothing to read. No magazine, no book, no smartphone. “I really just wanted to die with frustration,” he told Vanity Fair. From his frustration to Chipotle Chief Executive Steve Ells' ears, and next thing you know, Nobel Prize winner Toni Morrison's stories are appearing on Chipotle drinking cups. That's some seriously good reading. It's not the first time disposable drinking cups have been used to communicate stories. In the 1970s, brightly colored children's Dixie Cups were decorated with corny jokes. In the early 2000s, East Coast doughnut chain Bess...

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