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Don't be fooled by Trump or Sanders – there is no such thing as an 'authentic' candidate

Don't be fooled by Trump or Sanders – there is no such thing as an 'authentic' candidate

The resilient popularity of Bernie Sanders' unreconstructed socialism and Donald Trump's unfiltered populism make it clear that the electorate this year is craving "authenticity." Though miles apart ideologically, both insurgents promise to tell it like it is, while their rivals strike many voters as calculating, crafted and too reliant on spin doctors.

This taste for the apparently uncoached and unscripted goes way back; more than a century ago, the rise of image management was already sowing skepticism about campaign-trail stagecraft and stimulating a hunger for unvarnished candidates. Yet despite its deep roots, our disdain for artifice is itself somewhat superficial....

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