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Acxiom Corporation
Data brokers are profiling consumers online by race, other categories
Data brokers are profiling consumers online by race, other categories

The fact that advertisers track what consumers do online is common knowledge, but federal regulators raised alarms Tuesday about just how much data are being collected and how they are being used to profile consumers. Data brokers are grouping Americans based on race, income, hobbies and medical conditions, according to a report released Tuesday by the Federal Trade Commission calling for legislation that would restrict the industry and make it more transparent. The report acknowledged that data brokers can help consumers find relevant products by grouping them in categories such as “Dog Owner” and “Expectant Parent.” But the agency found that other categories...

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