Arthur Andersen

He yearned for the taste of home. Now Vicente Del Rio is bringing high-end Mexican cuisine to the masses

He yearned for the taste of home. Now Vicente Del Rio is bringing high-end Mexican cuisine to the masses

Vicente Del Rio, 47, is founder and chief executive of Frimex Hospitality Group, which operates eight Mexican eateries, with a ninth on the way. The first Frida Mexican Cuisine launched in Beverly Hills in 2002. There are three other Frida full-service restaurants; another location will open soon in Sherman Oaks. The restaurant company also operates the more casual Frida Tacos in Pasadena, Brentwood and West L.A. A third brand, Taco Libre in Santa Monica, is “quick and affordable,” Del Rio said. Frimex employs about 300 people and has $20 million in annual sales.


Numbers guy

The accounting graduate from the Universidad Iberoamericana was working at Arthur Andersen when...

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