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Honda Motor Co.
Honda to kick off ad campaign urging repairs of defective Takata air bags
Honda to kick off ad campaign urging repairs of defective Takata air bags

Honda will initiate a multimillion-dollar advertising campaign in an attempt to persuade owners of vehicles with defective Takata air bags to take them in for repair. Beginning Monday, the company will place color advertisements in more than 120 U.S. newspapers, and will air 30-second radio announcements in more than 110 markets. The campaign, which identifies the models and years of the affected Hondas, will be conducted in English and Spanish, the company said, and will be backed by sponsored Facebook posts that will appear in account owners' personal timelines. "This advertising campaign is one component of a multifaceted, nationwide effort to identify and contact affected...

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