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Determining the success or failure of the Apple Watch
Determining the success or failure of the Apple Watch

How will we judge the success or failure of the Apple Watch? When the Apple Watch goes on sale early next year, there will be a temptation to pass instant judgment on the new gadget. People will want to know right from the start: Is it a hit or a miss? Apple has fed this mentality in recent years by releasing first-weekend sales figures for the newest iPhones and by constantly trumpeting new sales records, even if at times those comparisons are a bit misleading. Last year, for instance, those first-weekend figures got a boost because they included sales to China, where the new iPhones for the first time debuted on the same weekend as in the U.S. And the numbers always include phones...

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