Cyber Monday is again expected to be the biggest online shopping day of the year — but just barely.
Online sales on the Monday after Thanksgiving are forecast to climb 9.4% from last year to a record $3.36 billion, according to the digital marketing and media firm Adobe Systems Inc.
But Internet sales on Black Friday nearly matched those expected on Cyber Monday. Online sales on Black Friday surged 21.6% from last year to a record $3.34 billion, Adobe reported.
It’s a sign of how Cyber Monday, with its once-unique status in the holiday shopping season, has diminished as consumers make more purchases from their computers and smartphones throughout the...