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Cabela's Inc.
Dick Cabela dies at 77; co-founded Cabela's sporting goods empire
Dick Cabela dies at 77; co-founded Cabela's sporting goods empire

The Cabela's Inc. sporting goods empire — with $3.1 billion in sales in 2012 from mail order and big-box retail stores — started at a kitchen table in 1961 in the small town of Chappell, Neb. Dick Cabela had spent $45 on nearly 3,000 hand-tied fishing lures while on a buying trip to Chicago with his father for the family hardware and furniture store. Cabela tried to sell the fishing flies in the store, but they were a dud — not one sold. Next he took out an ad in a Casper, Wyo., newspaper offering 12 of the flies for $1, and got only one sale. Finally, according to a Cabela's company history, he placed an ad in Sports Afield magazine: "FREE Introductory...

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