Topics

Bankruptcy
SkyMall's bankruptcy had less to do with its absurd catalog than you think
SkyMall's bankruptcy had less to do with its absurd catalog than you think

On the surface, the bankruptcy of SkyMall seems to be easily explained and none too surprising. The publisher of those seat-back catalogs brimming with useless crapola thumbed through by millions of air passengers, SkyMall ostensibly became the victim of changes in air travel and retailing. The more time that passengers aloft could spend on their smartphones and iPads, it's said, the less they needed to while away the hours poring over catalogs filled with Garden Yetis and snow jackets for dogs. Any product that struck their fancy could be acquired upon landing from Amazon or another online retailer, often for less. Given that almost no one knows anyone who actually bought a product...

Loading