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Jen7 offers premium denim tailored for women in their 40s
Jen7 offers premium denim tailored for women in their 40s

Los Angeles based premium denim brand 7 For All Mankind is going back to its roots, launching a new collection targeting an older, more sophisticated customer who is focused on fit rather than seasonal, trend-driven styles. In stores for fall, Jen7 is the jean giant's newest offering to the $16-billion denim market and a line that the brand's vice president of product, Peggi Jewell, says will serve "premium denim's first customer." That customer is a female who was in her 20s when she purchased her first pair of premium jeans in the late '90s, when premium jeans made a splash in the clothing market, and now, in her 40s, still wants the look and tailored fit of...

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