Ever lust after a product displayed in a store that’s closed for the day? Or struggle to find the item you saw in a magazine or YouTube advertisement? Maybe you’re curious about something on a shelf but can’t find a salesperson to offer more information.
A British company called Powa Technologies said it has the solution to all of those consumer conundrums in the form of an e-commerce platform it calls a retail “evolution and revolution.”
Powa, started by serial entrepreneur Dan Wagner and operating on the nearly $100 million it’s raised in recent months, unveiled its closely held digital shopping tool PowaTag on Tuesday.