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Goodwill goes upscale with new boutiques

Goodwill goes upscale with new boutiques

The trappings of an upscale boutique are there: exposed brick, mannequins draped with flashy clothing and designer brands. But the prices are decidedly cheap chic — the Stuart Weitzman black pumps that go for $350 at Bloomingdale's are a steal at $12.99 — and the store's owner is the last many associate with glitz: Goodwill. Indeed, the new Huntington Beach outlet is part of a little-known national initiative by the nonprofit provider of employment services to boost revenue and distinguish itself as it faces increased competition from other thrift stores and online retailers. It's a strategy distilled in the store's name — O.C. Goodwill Boutique. ...

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