Chanel S.A.

Chanel plans to celebrate founder Gabrielle 'Coco' Chanel with new handbag, perfume and jewelry

Chanel plans to celebrate founder Gabrielle 'Coco' Chanel with new handbag, perfume and jewelry

Long crazy about Coco, Chanel is now going gaga for Gabrielle. That’s the name of the brand’s latest handbag hope, its communications thrust for 2017 and a forthcoming fragrance — the company’s first new pillar in 15 years, named after the house founder and exalting the rebellious, mold-breaking spirit of her early years before she became Coco.

The Gabrielle Chanel eau de parfum, described as an “abstract floral,” is scheduled to premiere in Chanel’s boutique network and on its web site in June before a broader...

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