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Michael Roarty dies at 84; marketer helped build Anheuser-Busch brand
Michael Roarty dies at 84; marketer helped build Anheuser-Busch brand

Michael J. Roarty, a retired marketing executive who helped build Anheuser-Busch beer brands into international powerhouses, died at a hospital in a St. Louis suburb Saturday, a day after suffering a heart attack. He was 84. Roarty had been debilitated by strokes in recent years and had been in poor health. As vice president and director of marketing from 1977 to 1990, Roarty was credited with helping St. Louis-based Anheuser-Busch more than double its U.S. market share to 43% from 21%. Roarty oversaw famous advertising campaigns, including "Weekends were made for Michelob," "This Bud's for you," "Head for the mountains of Busch," and Bud Light's...

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