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Snapchat maker's first earnings report since IPO could reveal how much user growth matters to investors

Snapchat maker's first earnings report since IPO could reveal how much user growth matters to investors

Snap Inc.’s first earnings report since joining the New York Stock Exchange is expected to reveal an increase in users and ads on the Snapchat app.

But whether the usage growth is sizable enough to satisfy investors is the biggest question looming over the young Los Angeles company ahead of its Wednesday announcement.

Chatting with friends and watching mini TV-shows on Snapchat shouldn’t appeal to just the app’s core demographic of young users in developed countries — it should appeal to everyone, Snap Chief Executive Evan Spiegel has said. But his team cautions that Snapchat isn’t likely to pick up new users at the exceptional pace of the past. His team has suggested...

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