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Anheuser-Busch InBev

Why is the Budweiser better in Europe? Because it isn't 'Bud'

Why is the Budweiser better in Europe? Because it isn't 'Bud'

To the editor: It's ironic that “Budweiser” will now become “America” for a while, since Adolphus Busch originally appropriated the marketing appellation in 1876 from an old beer-naming tradition dating to the 13th century. ("There's no law against Budweiser calling its beer 'America,'" May 10)

Over the course of a century of still ongoing international trademark disputes, Anheuser Busch (now AB InBev) has tried to use its corporate power to bully tiny-by-comparison breweries in the original region into surrendering...

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