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She's made HelloGiggles a serious success

She's made HelloGiggles a serious success

The gig: Former TV producer Sophia Rossi, 34, is chief executive of downtown Los Angeles-based HelloGiggles, an ad-supported destination online for news and entertainment aimed at girls and young women. Time Inc. bought the start-up for around $30 million in October, allowing for more than 30 new hires to sell ads and to create shows, movies and podcasts. HelloGiggles draws about 11 million monthly visitors.

Foundation: Rossi grew up in Beverly Hills and earned steady pay as a babysitter and summer camp counselor. The jobs showed her alternative routes to make money, and she decided to skip college.

Later, she imagined HelloGiggles as an...

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