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Cherokee is making a name for itself in more nations
Cherokee is making a name for itself in more nations

In its bleakest days in the mid-1990s, Cherokee Inc. realized it had overlooked a key asset — its name. The Cherokee brand, which began as a shoe line in 1973, evolved into a Van Nuys clothing manufacturing company focused on women and juniors sizes. It moved its headquarters two years ago to Sherman Oaks. By the early 1990s, as discount retailers such as Target Corp., Wal-Mart Stores Inc. and Kmart started elbowing out more expensive department stores, Cherokee found itself struggling to maintain sales. It filed a Chapter 11 bankruptcy petition in 1993 and again in 1994. Under that chapter of the bankruptcy code, the company was able to remain in control and operate. But it soon...

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