Frank McCourt

Dodgers trying to connect with next generation of fans despite lack of TV exposure

Dodgers trying to connect with next generation of fans despite lack of TV exposure

Five years ago, the Dodgers were on their way out of bankruptcy court. On Saturday, they dedicated a statue of Jackie Robinson.

In the five years since Guggenheim Baseball Management replaced Frank McCourt as the Dodgers’ owner, the team has reclaimed much of its glory. Yet that first World Series since 1988 is not the only challenge ahead, as the Dodgers work to lure young fans in a sport struggling to attract them.

The Dodgers’ owners have invested more than $1.5 billion in player salaries, luxury taxes, a management team of unprecedented depth and scope, worldwide scouting and stadium renovations, in the process fielding the highest payrolls in the sport’s history while...

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