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Pay TV providers offer plan to let viewers ditch set-top boxes for streaming apps

Pay TV providers offer plan to let viewers ditch set-top boxes for streaming apps

Major pay TV providers are offering to let viewers ditch their rented set-top boxes for streaming apps in an effort to avoid proposed regulations that would open up the market for the devices.

The “Ditch the Box” plan includes a binding commitment by the cable and satellite companies to make the apps available in two years on an open platform that would allow customers to use them on a variety of devices they already own or could purchase.

Content on the apps would be searchable, allowing consumers to look for shows across platforms, including streaming services such as Netflix and Amazon, a major concession from the industry.

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