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Cooking Channel (tv network)

As the online video world grows, content creators must cast a wide net

As the online video world grows, content creators must cast a wide net

Julie Nolke, a cook and host on the digital food and travel channel Tastemade, had just finished filming her amped-up take on the Canadian favorite poutine — a mess of crispy fries smothered with cheese curds, bacon and gravy, spiked with beer and maple syrup.

Then it was time for the editing team to start stirring, cutting the footage different ways to get the video in front of as many eyeballs as possible — wherever they may be.

The clip had to be cropped vertically to fit mobile screens on Snapchat. Another version had to be edited down to a couple of minutes to capture fickle viewers on Facebook’s news feed. Lastly, the...

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