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SundanceTV and Archie Bunker? Indie cinema cable network branches out to reach viewers

SundanceTV and Archie Bunker? Indie cinema cable network branches out to reach viewers

Cable network SundanceTV was founded two decades ago as a place where viewers could experience the films shown at Robert Redford’s famous festival in Park City, Utah.

Starting Nov. 7, it will also be the home of such TV icons as Mary Tyler Moore, Archie Bunker and Hawkeye Pierce.

Some film buffs will cringe at the idea of mass-market network hits including “M*A*S*H,” “The Mary Tyler Moore Show,” “All in the Family,” “The Bob Newhart Show” and “The Andy Griffith Show” appearing in the daytime lineup of a channel named after an institute that supports independent storytellers.

But for SundanceTV, it’s the latest move in a long-term strategy to convert from a...

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