Former professional basketball star Bill Walton's back and leg pain was once so severe that he considered suicide. Nothing worked until he underwent spinal surgery with a procedure by NuVasive Inc. of San Diego.
"I had lost everything. But now I'm back in the game of life. There is hope," said Walton, who has been a paid spokesperson for NuVasive, in company publicity materials.
NuVasive is a medical device company that develops minimally disruptive surgical products and procedures for the spine.
The company is the No. 3 player in the U.S., and No. 4 globally in a very competitive, $8.7-billion market for spine-related problems, said Bill J. Plovanic, an...