In the living rooms where recruiting battles are won and lost, Jim Mora likes to talk with young players about football and getting a good education. Now, the UCLA coach has something else to mention.
The 15-year, $280-million deal his school signed with Under Armour this week ranks as the largest shoe and apparel sponsorship in college sports history.
“That resonates with a recruit or a parent,” Mora said. “They’ll think, 'UCLA is really becoming big, big, big time.'”
The Bruin coaches have new bragging rights — and their athletic department has a lot more money — thanks to UCLA being in the...