Mark Zuckerberg

Video is Facebook's future. But it's not good for profits yet

Video is Facebook's future. But it's not good for profits yet

Facebook’s effort to get more videos in the news feeds of its 2 billion users will hurt the company’s massive advertising business, the company warned Wednesday.

Consumer demand for content such as mini-TV shows, recipe videos and sports highlights is outpacing Facebook’s fledgling video advertising business.

The social media giant is increasing the supply of other types of ads, including in its Messenger and WhatsApp chat apps, but those are years away from delivering significant income, Chief Executive Mark Zuckerberg and other company officials told financial analysts.

“We’re trying to communicate that the pace of growing the Messenger business is a long-term...

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