JetBlue Airways is removing its fares and schedules from 11 online travel booking sites, saying the move will cut costs and help keep fares low.
The decision follows the lead of Southwest Airlines, which has long kept its booking information from some of the most popular online travel sites. Delta Air Lines also began a few years ago to pull its information from several third-party sites.
JetBlue described the decision as “the first phase of a new online distribution strategy.”
For passengers, third-party booking sites make fare comparison easy by showing the lowest fare of each airline side by side.
But airlines would prefer that travelers book directly through...