Uber

Lyft takes on Uber's black luxury car services by launching Lyft Lux

Lyft takes on Uber's black luxury car services by launching Lyft Lux

Five years ago when Uber was known for its luxury black cars, Lyft launched its peer-to-peer ride-hailing service, turning regular vehicles into taxis.

Now, Uber is synonymous with peer-to-peer ride-hailing, and Lyft is launching its own luxury black car service, Lyft Lux and Lux SUV.

The service, available Thursday in Los Angeles, San Francisco, San Jose, New York and Chicago, is a step up from the “Premier” offering Lyft debuted last year that allowed passengers to book rides from drivers with vehicles from higher-end makers such as BMW and Audi. Using Lyft Lux,...

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