Topics

WPP Group Plc
A non-SOPA broadside aimed at online piracy hotbeds
A non-SOPA broadside aimed at online piracy hotbeds

After months of talks with rights-holders, operators of some of the largest online advertising networks announced the steps they'll take to try to cut off online piracy hotbeds from the flow of marketing dollars. Their voluntary best practices drew praise from the White House and a mixed reaction from Hollywood studios and music companies, reflecting how incremental the moves seem to be.  Nevertheless, the steps, which eight advertising networks have endorsed, mirror a move by major brand advertisers to ensure that their messages not only reach the intended audience but do so in the right context. Led by WPP's GroupM, advertising agencies are increasingly asking networks not...

Loading