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Opera Software to buy Brentwood start-up AdColony
Opera Software to buy Brentwood start-up AdColony

Tap to watch a TV show clip on Lifetime's iPad app, and a high-definition video ad for the Home Depot begins playing, it seems, even before your finger has left the screen. Shaving milliseconds to get that and thousands of other video ads loaded faster on mobile devices has earned a Brentwood start-up millions. In a recently announced deal expected to close this fall, AdColony is being acquired by Opera Software of Norway for as much as $350 million. Opera, which offers a speedy Internet browser that's popular in developing countries, says the addition of AdColony will make its own online ad unit more appealing to advertisers. As consumers spend more of their day staring at...

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