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Samuel Goldwyn
Irving Fein dies at 101; manager for Jack Benny, George Burns
Irving Fein dies at 101; manager for Jack Benny, George Burns

Irving Fein was a veteran Hollywood studio publicist when he began his 28-year association with Jack Benny in 1947, first as the popular radio comedian's publicity and advertising director. One of Fein's successful ideas was to promote Benny's new television program on CBS in 1950 via a full-pageMacy's ad in New York newspapers: a photo of the famously "cheap" comedian shopping at the department store, with the headline: "MORE PROOF THAT MACY'S IS VERY KIND TO THE POCKETBOOK ... JACK BENNY SHOPS HERE!" Then, when a new Macy's executive turned down Fein's idea of running another full-page Benny ad the next year, Fein simply went...

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