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Searching Apple's history for a rationale for buying Beats
Searching Apple's history for a rationale for buying Beats

As my colleague Chris O'Brien notes, Apple's reported interest in buying Beats Electronics for $3.2 billion is causing a lot of head-shaking and tongue-clucking among tech and finance cognoscenti. Even some of the company's most famous (or notorious) cheerleaders are publicly expressing befuddlement. The offer seems too rich, the technology too ... pedestrian. I won't pretend to read Apple Chief Executive Tim Cook's mind. Still, I can see why this deal might fit into the pattern Apple has set over the past decade and a half. If I squint. One of the qualities that sets Apple apart is its ability to recognize when the masses are ready to make a leap that technology...

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