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Silversea Cruises
Travel industry responds slowly to solo travelers

To the solo traveler, the four most annoying words in the English language may be "based on double occupancy." Although the travel industry prefers to think people travel two by two, solo travelers are not an inconsequential demographic. About 25% of all Americans who travel domestically or abroad do so alone, according to a 2009 survey by D.K. Shifflet & Associates, a Virginia-based tourism and travel research company. Norwegian Cruise Line made waves by offering 128 "studio" suites, designed mainly for one person, on its Epic, which debuted last month. Still, the dreaded single supplement remains the norm on cruise ships, with solos paying as much as double the...

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