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California State University, Long Beach
With branding, Cal State schools look to send a new message
With branding, Cal State schools look to send a new message

For the longest time, Dixia Aguilar said, her mother thought she attended UCLA, not Cal State L.A. "No, Mom," she would say, "CSULA." In Long Beach, graphics design major Tyler Lampe said his campus' formal name hardly inspired school spirit. "When it comes to sports, 'Long Beach State!' is a lot punchier than 'Go, California State University, Long Beach!'" ------------ FOR THE RECORD: College branding: An article in the Sept. 2 Section A about some Cal State campuses seeking to change their names said that California State University, Sacramento has trademarked three names, including Sacramento State University, which it prefers...

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