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Hotel rates reach new record; more guest fees to come
Hotel rates reach new record; more guest fees to come

If hotel rates seemed a bit more expensive last year, it wasn’t your imagination. The average U.S. hotel rate in 2014 was the highest ever — up 4.6% to $115 per night — and industry experts are predicting a 5.2% increase by the end of this year. On top of higher rates, you can also expect hotels to add more guest charges, such as early check-in fees. A new report by STR Inc., a hospitality research firm, also shows that the average revenue collected by hotels per available room rose by 8.3% to a record $74, and occupancy jumped 3.6% to 64.4%. The highest room rates in 2014 were in New York, where hotel guests paid an average of $263 a night, according to STR. The...

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