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New York University
December a critical time for university donations
December a critical time for university donations

Late December has a special meaning for colleges and universities, beyond the relief of winter vacation and the deadlines for final grades. This is the most important time of year for fundraising in higher education. Even without Santa's help, some campuses can anticipate gigantic stocking stuffers: Higher education raised nearly $34 billion last year, and forecasters say that things are looking strong for 2014. Last year was a record high that could be broken by the time New Year's Eve toasts are made. The stock market plunge five years ago and the resulting slump in donations to alma maters now are in the rear-view mirror. In December, campuses send out barrages of year-end...

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