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Hires and promotions at Lehigh Valley businesses

Hires and promotions at Lehigh Valley businesses

KEVIN O'BRIEN has joined Liquid's Digital Marketing Department where he will focus on search engine marketing and analytics. O'Brien will work with Liquid's clients and internal teams to develop search engine optimization strategies. He'll work to optimize the content, user experience and technical elements of clients' digital marketing, with the goal of increasing customer engagement. Along with SEO, O'Brien will manage paid search campaigns for many of Liquid's clients. O'Brien brings more than 10 years of digital-marketing experience to the expanding department. Prior to joining the Liquid team, O'Brien worked for Willis Group...

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