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Yale University
Here's how to determine if that charity is worth your dollars
Here's how to determine if that charity is worth your dollars

When my sister and I were children and flew to summer camp together, our mother always asked us to call her once we arrived to let her know we landed safely. When we got older, my sister and I put our own twist on this practice: If my sister was giving me a lift to the airport, she had to call me when she arrived back home to let me know that her drive ended safely. Why? A passenger is 100 times more likely to die in a car than a plane, per mile traveled. However, many more people are afraid of flying than they are of driving. Our tendency to make decisions based on easily recalled examples is called “availability bias,” and it can lead us to make poor decisions. This same bias...

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