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Amitabh Bachchan
Twitter faces new pressure to boost global ad revenue
Twitter faces new pressure to boost global ad revenue

SAN FRANCISCO — Fans of "Castle in the Sky" in Japan set a world record in August when they sent 143,199 tweets in a single second while watching a rerun of the 1986 anime classic on television. The social media frenzy that took place thousands of miles from Twitter's San Francisco headquarters underscored just how ingrained the microblogging service is in Japanese popular culture — and how much of an international phenomenon it has become. With more than three-quarters of Twitter's 218 million monthly active users hailing from outside the United States, Twitter has vast potential to turn that overseas popularity into a thriving advertising business,...

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