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Jack Valenti
Richard Heffner dies at 88; longtime head of movie ratings system
Richard Heffner dies at 88; longtime head of movie ratings system

When Jack Valenti, the president of the Motion Picture Assn. of America, asked historian and public television host Richard Heffner to oversee the group's controversial movie ratings system, Heffner turned it down, saying his mother "did not raise me to count nipples." But Heffner eventually reconsidered and became, by some accounts, "the least-known most powerful person in Hollywood." Heffner, who for two decades helped parents decide which movies were suitable for children, died Tuesday at his New York City home of a cerebral hemorrhage, said his son, Daniel Heffner. He was 88. As chairman of the MPAA's Classification and Rating Administration from 1974 to 1994, Heffner presided over...

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