Michael Bay

Chris Milk’s Vrse the latest VR firm to raise money, this time from Fox and WME

Chris Milk’s Vrse the latest VR firm to raise money, this time from Fox and WME

For virtual-reality entertainment, the money keeps coming.

Vrse, the VR firm launched by video and commercial director Chris Milk and Google veteran Aaron Koblin, has received $12.56 million in financing from a group of investors that includes WME and Fox, the company announced Thursday. As part of its next phase, executives said, they will also rename Vrse as Within.

Film backers Annapurna and Legendary Pictures as well as Vice, Tribeca Enterprises, Andreessen Horowitz, Raine Ventures and Elisabeth Murdoch’s Freelands Ventures are also among those kicking in money. As with WME, all those firms had participated in an earlier round of seed funding.

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