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Mike White
TV's new microaudiences are shaking up the business
TV's new microaudiences are shaking up the business

The business end of show business is made up of numbers. It's a thing of charts and tallies, receipts and ratings. There are counters on everything nowadays, toting up the hits, keeping track of followers. In television, which I write about, there are the famous Nielsen ratings, by which series live and die and careers are made or made redundant. Even as the measurements and mediums change — Nielsen now also publishes Twitter rankings for television — the figures do seem to tell a simple, raw story. As a guide to corporate investment or disinvestment, renewal or cancellation, they might be useful. From a viewer's perspective — and from a critic's —...

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