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Hailee Steinfeld

Hailee Steinfeld to promote Mission's new activewear line

Hailee Steinfeld to promote Mission's new activewear line

Mission has tapped Hailee Steinfeld to help promote its new VaporActive apparel line. The 20-year-old singer and actress will appear in Mission’s ad campaign and serve as a brand ambassador for the collection, which launched in March. According to Josh Shaw, Mission’s founder and chief executive officer, Steinfeld, who got her big break at 13 in “True Grit,” aligned perfectly with the brand.

“We probably spent a year and a half researching who would be the best person to partner with. We looked to hardcore athletes in individual sports, team sports, singers and actresses,” Shaw said. “Hailee’s approach to life and how she has succeeded at such an early age connects with our DNA as a...

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