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Classic Hollywood: Honoring Jay Ward of Bullwinkle and Rocky fame
Classic Hollywood: Honoring Jay Ward of Bullwinkle and Rocky fame

In fall 1961, TV animation pioneer Jay Ward was awaiting NBC's prime-time launch of "The Bullwinkle Show" — his clever, satirical series that appealed to children and adult sensibilities. The series revolving around the naive but resourceful squirrel Rocky and the sweet but clueless moose Bullwinkle had premiered two years earlier on ABC as "Rocky and His Friends." But the comedy had languished in a late-afternoon time slot after "American Bandstand." Ward had not been happy with how ABC promoted his show — rather, how ABC had not promoted his show — and he wasn't about to let history repeat. So he and publicist Howard Brandy came...

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