At Sunset Boulevard and Alvarado Street in Echo Park, just past the American Apparel outlet and right behind the Burrito King, Tobias Jesso Jr. stands about 30 feet tall.
His forlorn expression and tangly mop of brown hair dominate the street scene, and pedestrians are in the shadow of this new giant of contemporary songwriting.
To be fair, Jesso is actually only 6 feet 7, and this is just a goofy billboard campaign tied to his new album, "Goon," which will be released Tuesday on True Panther Sounds. But it's also a sign of how quickly Jesso rose from an unknown 29-year-old session bassist into one of the year's most talked-about songwriting finds.
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